Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

How Much is your home worth?

Get a data-backed estimate of your property’s current market value. Understand how local trends, recent sales, and buyer demand affect pricing. Make confident decisions with real insights.

Bright living room with a tiled fireplace, white seating, and large windows.

Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

Bright white kitchen with a marble island, undermount sink, tall chrome faucet, and yellow blossoms.

Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

Open-plan kitchen, dining, and living area with exposed beams, hardwood floors, and large windows overlooking the backyard.

Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

Living room with a gray sectional, fireplace, and expansive windows overlooking a wooded lawn.

Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

Contemporary kitchen with dark cabinetry, marble surfaces, a wide range, and brass fixtures.

Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

White two-story house framed by mature trees, with a covered entry and broad green lawn.

Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

Modern kitchen with a marble island, wood cabinetry, and large windows overlooking a pool and greenery.

Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

Home entrance with a dark paneled wood door, brass hardware, and matching potted shrubs.

Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

How Much is your home worth?

Get a data-backed estimate of your property’s current market value. Understand how local trends, recent sales, and buyer demand affect pricing. Make confident decisions with real insights.

Our Testimonials

See why our clients love working with us
Crystal T.

Crystal T.

Excellent experience with Emily McPherson as our realtor buying our first home here in Santa Barbara California. Very professional, knowledgeable and hardworking. Extremely personalized service; goes out of her way to make you ...
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Peter N.

Peter N.

Skillfully handled a complex negotiation with an amazing outcome. Through every step she was there to guide. Whip smart and empathetic to all concerns, I can’t recommend her more. She’s good.
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Cheryl

Cheryl

Emily is a professional pleasure to work with. She posesses a natural gift of easy communication and flow from start to finish making your real estate experience as stress free as possible. She is a delight to work with. Servin...
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Sasha M.

Sasha M.

We loved working with Emily! Right from the start, she took the time to truly listen to what mattered most to us in a home and community. The level of attentiveness made a huge difference in our experience!
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Azucena S.

Azucena S.

I had an amazing experience working with Emily! From the very beginning, she was professional, knowledgeable, and truly committed to helping me find my dream home. She took the time to understand my needs and preferences, provi...
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Sophia A.

Sophia A.

We met Emily while casually perusing an open house for fun, and the rest is history. She helped us both find our new place (which we love) and sell our old place (which we also loved) all through a very tricky market. She was p...
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Emily is dedicated to helping you find your dream home and assisting with any selling needs you may have. Contact Emily today so she can guide you through the buying and selling process.

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